A friend of mine works for a corporate company that specializes in creating and maintaining websites using special types of servers. For most of the deals his company makes, it’s important to make a lasting impression on the potential client, demonstrating that his company is one of professionalism, style, and class.
He recently told me about an amazing luncheon event that was held for multiple prospects aboard a Charter One Yacht, or as he called it, the ultimate venue.
First of all, he said that the yacht had a full fleet of media capabilities, which has been an ongoing problem with most of the venues his company has chosen. Restaurants don’t have everything that’s needed to make a positive impact on a customer. It’s hard to sell a website when all you have are screen shots glued to cardboard and the media capabilities aboard.
The space of the meeting room was perfect. It was modern and large enough for everyone to be comfortable, yet intimate enough that he didn’t need a microphone to make his presentation.
Charter One even accommodated the luncheon with a custom menu of requested cocktails and hors d’oeuvres. He opted for the plated lunches instead of the buffet because he felt like it was the more professional option. Additionally, there were a few guests who had specific dietary needs that were easily met without hesitation from the staff.
After lunch and the presentation, he and the guests were able to move to the upper deck and socialize in a very casual, open-air setting. He told me the atmosphere seemed to make the prospective clients feel much more at ease and surely made a lasting impression on the importance of their meeting.
Everyone seemed to enjoy themselves and the experience aboard the luxury yacht charter that day. Surely, the decision to take a different approach to an otherwise boring luncheon proved fruitful for his company.
