Blog » Corporate Events Guide – Awesome Product Launches

Corporate Events Guide – Awesome Product Launches

By Isabella Stark

March 21, 2013

Did you know that a luxury yacht could be the perfect venue for your product launch party? Many various corporations use yachts for their product launches time after time. Launching a product takes careful strategy and planning. And, companies know that an impressive product launch begins with a just as equally impressive venue.

In addition to elegant boat charters, Charter One Yachts is knowledgeable about product launch strategies. They know that you only have one chance to launch your product. It is crucial to create an impression of your brand that will resonate with both your investors and clients. Charter One Yachts has a skilled team of professionals to help you achieve a successful launch party that will be the most buzzed about event within your industry.

Here are four tips from Charter One’s Event Planning experts for having a successful product launch:

  1. Location, Location, Location! – The venue you choose for your product launch is extremely important as it sets the tone for the event. You want to choose a setting that is stimulating and inspirational – a space that makes your guests feel good about the product just by being there. When considering a venue, imagine the product promotional materials adorning the space, and envision a potential theme and each prospective location as the backdrop.
  2.  The “right” guests – You want to capture your target audience, and include investors, distributors, clients, supportive friends, and those who are influential in getting the word out through advertising and social media. Carefully plan your guest list and you are sure to have a successful launch party.
  3. Great sponsors – Infuse some excitement into your launch party with a raffle filled with some incredible prizes. Show your gratitude to your guests for their attendance by giving each one an impressive gift bag. Connections to some amazing sponsors are essential, as they will be donating the items needed to pull this off.
  4. Customized cuisine – A carefully planned menu is vital. Tailor your menu while keeping your product, theme, and location in mind. If the cuisine impresses, the event will be memorable and effective.

Charter One Yachts employs a team of highly trained professional event planners that can take care of all of the above with ease. They will assist you in choosing the best luxury yacht charter that suits your event by assessing the space needed to accommodate your guests. Whether your chosen vessel is The Floridian Princess or The Summer Wind, your guests will enjoy the event comfortably. Our staff will help you customize and plan the menu, book entertainment, and decide on a theme and décor while also utilizing your product and promotional materials.  In addition, all of your audio and visual needs will be accommodated.

As always, you can be confident that Charter One Yachts will make your product launch memorable. Go to, or call 954-771-0102to learn about how Charter One Yachts can help you have a truly unforgettable and sales elevating product launch. Leave it up to Charter One Yachts to know how to create the right mix of business and pleasure for your event.

Isabella Stark has been with Charter One Yachts since January 2016. She graduated from The University of Florida with a Bachelor’s in Communications and met Matt and Lauren Talchik during her internship with the Winterfest Boat Parade. Isabella has lived in Fort Lauderdale for most of her life. She is married, and has two little girls who love visiting the crew on The Summer Wind. Isabella loves coordinating special occasion charters and proudly says that she loves her job.

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