Fort Lauderdale, FL. – With just days left before the kickoff of the most celebrated sporting event of the year, Reebok is rushing to take advantage of South Florida’s immense media exposure in lieu of Super Bowl Sunday. The company has a history of capitalizing on the Super Bowl audience by introducing new product launches, and this year is no different than the rest. No, Reebok is not running a Super Bowl ad this year – well at least not on the air. Instead, they’ve decided to take it straight to the water.
In an effort to stand out amongst the huge crowd of companies who are employing over-the-top Super Bowl promotions, Reebok is getting their hands wet in the intracoastal waterways of sunny South Florida. They have cleverly rented, wrapped, and renamed South Florida’s famous Grand Floridian Yacht (owned by Charter One Yachts) for an all out advertisement and exclusive advance media launch of Reebok’s most exciting new shoe – Zig-Tech.
Located in downtown Fort Lauderdale, the 125 foot Grand Floridian Yacht has been temporarily taken over by Reebok as “The Zig-Tech Yacht”, covered with an advertisement of enormous proportions and scheduled to host the debut of their new product release. The yacht will be seen cruising the waterways of South Florida throughout the Super Bowl weekend, attended by a handful of Reebok-sponsored athletes including Eli Manning, Archie Manning, Chuck “The Iceman” Liddell, “Sugar” Shane Mosley, Chad Ocho Cinco, Santonio Holmes and more.
The new Zig-Tech line of footwear is said to be “like an energy drink for your feet, using new technology along with a never before seen zig-zag shaped sole to conserve and return energy to the athlete for a soft and springy step.” The shoes are set to hit retail stores nationwide on March 11th for around $100 a pair. Reebok has warned us that “despite the gigantic floating advertisement, we would like consumers to be aware that the Zig-Tech does NOT allow you to walk on water.”
The unique marketing approach taken by Reebok is sure to gain attention on both local and national levels, especially with the extra influx of non-locals who have blitzed South Florida for the Super Bowl. Charter One Yachts, the official owners of The Grand Floridian Yacht, is no stranger to hosting upscale corporate events aboard their fleet of luxury charter yachts.
With five decks, full media capabilities, gourmet dining, meeting rooms, a custom sound system and a full bar, there’s no question why the Grand Floridian Yacht is a premier event venue in Fort Lauderdale and Miami. For information on the Grand Floridian yacht, contact Charter One at 954.771.0102, by email at info@yachtchartersnow.com or visit their website at yachtchartersnow.com/.
