Fort Lauderdale, FL. - With just days left before the kickoff of the most celebrated sporting event of the year, Reebok is rushing to take advantage of South Florida's immense media exposure in lieu of Super Bowl Sunday. The company has a history of capitalizing on the Super Bowl audience by introducing new product launches, and this year is no different than the rest. No, Reebok is not running a Super Bowl ad this year - well at least not on the air. Instead, they've decided to take it straight to the water.

In an effort to stand out amongst the huge crowd of companies who are employing over-the-top Super Bowl promotions, Reebok is getting their hands wet in the intracoastal waterways of sunny South Florida. They have cleverly rented, wrapped, and renamed South Florida's famous Grand Floridian Yacht (owned by Charter One Yachts) for an all out advertisement and exclusive advance media launch of Reebok's most exciting new shoe - Zig-Tech.

Located in downtown Fort Lauderdale, the 125 foot Grand Floridian Yacht has been temporarily taken over by Reebok as "The Zig-Tech Yacht", covered with an advertisement of enormous proportions and scheduled to host the debut of their new product release. The yacht will be seen cruising the waterways of South Florida throughout the Super Bowl weekend, attended by a handful of Reebok-sponsored athletes including Eli Manning, Archie Manning, Chuck "The Iceman" Liddell, "Sugar" Shane Mosley, Chad Ocho Cinco, Santonio Holmes and more.

The new Zig-Tech line of footwear is said to be "like an energy drink for your feet, using new technology along with a never before seen zig-zag shaped sole to conserve and return energy to the athlete for a soft and springy step." The shoes are set to hit retail stores nationwide on March 11th for around $100 a pair. Reebok has warned us that "despite the gigantic floating advertisement, we would like consumers to be aware that the Zig-Tech does NOT allow you to walk on water."

The unique marketing approach taken by Reebok is sure to gain attention on both local and national levels, especially with the extra influx of non-locals who have blitzed South Florida for the Super Bowl. Charter One Yachts, the official owners of The Grand Floridian Yacht, is no stranger to hosting upscale corporate events aboard their fleet of luxury charter yachts.

With five decks, full media capabilities, gourmet dining, meeting rooms, a custom sound system and a full bar, there's no question why the Grand Floridian Yacht is a premier event venue in Fort Lauderdale and Miami. For information on the Grand Floridian yacht, contact Charter One at 954.771.0102, by email at info@yachtchartersnow.com or visit their website at www.yachtchartersnow.com.

The Grand Floridian Yacht is a 400 passenger luxury yacht with nearly 15,000 square feet of deck space. Custom built in 2004, The 5 deck super-yacht is equipped with luxury amenities including plasma televisions, four bars, an elevator, multiple restrooms,  full media capabilities and even XM Stereo. Truly, this charter is of world-class quality in comparison to similar vessels.

Intended specifically as a luxury charter yacht and designed for specialty event hosting, you can be sure that the Grand Floridian is the ultimate venue for weddings at sea, event receptions, corporate gatherings, holiday parties and the like.  Equipped with a kitchen and a gourmet chef, there's practically nothing that The Grand Floridian Yacht can't do. The capability to host events that require meeting even the most challenging needs, has gained Charter One a reputation for quality in South Florida. Service throughout the planning process as well as the service to guests aboard the ship is simply phenomenal and surely second to none. The decoration of The Grand Floridian Yacht is completely flexible to suit your vision of perfection for your special event. Charter One's professional decorators will work in unison with you to ensure that even the most discriminatory eye will stare in amazement. No request is too big or too small for charter one to fulfill; this is your event and Charter One is here to cater to you.

For more information on The Grand Floridian Yacht, or our other luxury charter yachts, please contact us today at 954.771.0102 or email to info@yachtchartersnow.com and we will be glad to assist you and answer any questions you may have.

Under clear sunny blue skies, The Grand Floridian Yacht proudly led a flotilla that ushered the world's largest cruise ship into Fort Lauderdale's Port Everglades this morning. As Royal Caribbean's Oasis of the Seas, a 20-story, 5,400-passenger ship, took up residence in its home port, 145 VIP guests, journalists from around the world, and key tourism officials snapped photographs and waved from the deck of The Grand Floridian. Season has definitely arrived in South Florida!